By Alex Flint
Thursday, 20 March 2008
Fully decorated with Beretta logos, both inside and out, the taxi aims to promote Beretta's flagship store, The Beretta Gallery, 36 St James's Street, London.
The project has, predictably enough, faced problems stemming from its subject matter.
Originally the designs featured a hand engraved Beretta shotgun, however the Public Carriage Office (PCO) did not approve of: "images with guns for display on/in London licensed taxi cabs."
The artwork was declined for a second time after an appeal, along with the use of shotgun advertising on the inside of the vehicle.
Now featuring a new design consisting solely of Beretta branding and Beretta Gallery advertising, this eye-catching taxi will be in circulation around London for the next year.
The Moray Firth Spaniel and Retriever Club held their open English spr... Read more
I'm apprehensive about the big day and want to be prepared.... Read more
A SPORTING TEAM: Enjoy all of the best shooting commentary with driven shooting's finest journal.
British Shooting Show: The British Shooting Show will take place at th... Read more
Game sales: British supermarkets are reporting an increase in game sal... Read more
Subscribe now from as little as £15.99 & give the perfect gift this Christmas.
Comments